He seeks preliminary and permanent injunctions that would require Hain to correct their allegedly unlawful unlableing of BluePrint products. who purchased any of the products at issue within the applicable statutory limitations period. Similarly, labeling the products as “raw” gives a false impression that they have not undergone any processing other than the initial pressing, Davis claims.ĭavis is bringing his claims on behalf of a proposed nationwide Class that includes all consumers in the U.S. He argues it runs contrary to FDA guidelines for the use of the term “fresh,” which according to the agency applies only to products that are in a raw state and have not been subject to any preservation. The pressurization process also increases the products’ temperature – contrary to the indication on the label that says it was “Never Heated,” Davis says.ĭavis also takes issue with the use of the term “Manifreshto” on the label for BluePrint Cold Pressed Juice. “The high pressure process causes a compositional change to the Products by reducing the microbial, enzymatic and bacterial activity and intact cellular structures which existed in the juice after extraction and prior to high pressure treatment,” according to this BluePrint class action lawsuit. Davis says it increases the shelf life from a few days to as much as six weeks.īut the same process adulterates the product into something different from what’s described on the label, Davis claims. The point of this pressurization is to extend the products’ shelf life.
Once the juice has been pressed out of the fruit pulp, he says, it undergoes high-pressure processing used to preserve the juice.Īccording to Davis, bottles of BluePrint Cold Pressed Juice are subjected to pressurization as high as 87,000 pounds per square inch. The BluePrint Cleanse is an ultra-hip detox program celebrities use to slim down and get red-carpet ready. The labeling for BluePrint Cold Pressed Juice describes it as “Raw and Organic,” while that for BluePrint Organic characterizes the product as a “Raw Vegetable and Fruit Drink.”ĭavis says the term “Cold Pressed” is misleading, given the aggressive processing that BluePrint’s fruit juice goes through after being pressed. The brand also is sold nationwide at FreshDirect, Whole Foods Market, Dean & DeLuca and more.The products at issue are 16-ounce fruit and vegetable juice-based drinks, sold under the brand names BluePrint Cold Pressed Juice and BluePrint Organic. Launched in 2007, BluePrint has achieved strong growth in the United States, and in 2011 opened a second manufacturing facility in Los Angeles and began shipping to Canada. “Irwin Simon has put together a tremendous team, and we look forward to working alongside them to create a successful partnership,” Ms. It can also be purchased at grocery stores such as Whole Foods. A juice cleanse just might set you straight. This post is timely as I’m willing to bet that most of you ate too many chips and drank a few beers yesterday while watching the Super Bowl. and Canada, is delivered directly to consumers doors for 45 to 75 a day. I agreed to try a 3-day BluePrint Cleanse during the holidays, when both my body and mind were feeling less than stellar. Zoe Sakoutis, founder of BluePrint, and Erica Huss, co-founder, called Hain Celestial “the ideal partner” to grow and expand the BluePrint brand. BluePrint juice, which is available throughout the U.S. We plan to leverage the BluePrint brand across our portfolio and create a larger retail presence for the BluePrint brand.” “The acquisition of BluePrint, a market leading brand that offers innovative products and programs, provides Hain Celestial with the opportunity for expansion into the premium raw juice category. Apart from encouraging consumers to see through the juice detox program, the company is also determined to change how people see juices. The company sells organic juice from different fruits and also offers juice mixes for their consumers. Simon, founder, president and chief executive officer of Hain Celestial. BluePrint is a juice company that has made a huge hit in sale of juices and nut bars.
“We see great potential with the BluePrint brand as consumers increasingly seek the benefits of the nutrients, enzymes and fresh taste of raw juice,” said Irwin D.
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